“One of the evening’s most talked-about moments was Architecture of Taste, crafted in collaboration with Flavor Republic. The food-driven installation traced the villa’s story through three eras, each expressed through form, flavour and mood.”
"The evening combined a tableware installation with an intimate dining experience, culminating in an exclusive collaboration between Egyptian chef Karim Abdel Rahman of Avec Karim and W Dubai’s Turkish chef Necati Gumus. Together, the chefs explored how plate design influences culinary creation, service flow, and the guest experience."
Fathy Mahmoud Porcelain marked its regional debut at W Dubai – Mina Seyahi with a curated 'WHEN WE EAT' experience bringing Egyptian craftsmanship into direct dialogue with contemporary gastronomy. The experience included an exhibition and dining experience designed to treat the plate not merely as a decorative object, but as a designed instrument – with weight, depth, heat behavior, and intention.
Orchestrated by WHEN WE EAT, the event moved beyond a traditional product display, presenting Fathy Mahmoud’s collections as designed instruments of hospitality. By placing these tools directly into the hands of world-class chefs, the evening allowed guests to witness the products in action, marking the brand’s evolution from a local staple to an inevitable force on the gastronomic stage.